XB Trust Badges vs PX Trust Badges & Icons: which trust badge app fits your Shopify store?

Trust badges are one of those Shopify app categories where hundreds of near-identical listings compete for the same install. Most merchants end up on one of the big names, simply because those are the ones every roundup mentions. Yet two smaller apps keep appearing in the Badges and icons category with strong ratings and active reviewers: XB: Trust Badges & Trust Icons, built by Xboost, and PX Trust Badges & Icons, run by PreviewX. Both put payment icons, guarantee badges and feature icons on your storefront. Both carry the Built for Shopify badge. They still take very different paths on pricing, targeting and maturity, and that is what this page breaks down.

All figures below were read on each app's Shopify App Store listing and reviews page on November 5, 2026. Where a listing says nothing about a feature, we say so instead of guessing.

Who is behind each app

XB: Trust Badges & Trust Icons (Xboost)

XB Trust Badges is a young app. Its listing shows a launch date of December 19, 2025, so it has been live for less than a year. The developer, Xboost, lists an address in Hanoi, Vietnam, and publishes a family of apps: the listing names Xboost Bundle and Xboost Countdown Timer Bar under Works with. The app is free, holds a 5.0 rating across 53 reviews with no rating below five stars, and its admin is available in 18 languages, including French, German, Spanish, Italian, Japanese and Arabic.

The pitch is flexibility: a library of feature and guarantee icons, your own uploaded icons, placement on product pages, header, footer, cart and custom pages, geolocation targeting, and separate desktop and mobile versions of every badge block.

PX Trust Badges & Icons (PreviewX)

PX Trust Badges & Icons has been around much longer. It launched on January 11, 2021, originally as Guarantees & Features Icons, a name still visible in its screenshots and its help center. It is operated by PreviewX, a US company (Pennsylvania address on the listing) whose own website presents it as a business that acquires and runs early-stage software products. The app has a 4.8 rating from 100 reviews: 94 five-star, and a handful of lower ratings including three one-star reviews.

Its pitch is clarity: turning long product descriptions into scannable feature icons and trust signals, with a library of more than 1,000 icons and tiered pricing that starts free and goes up to $29.99 per month.

Pricing: free versus freemium

This is the biggest gap between the two apps.

XB lists a single plan: Free. No paid tier, no trial and no pageview cap appear on its listing. That does not guarantee it will stay free forever, since young apps sometimes add paid plans later, but today every feature on the listing costs nothing.

PX uses a freemium model, billed in US dollars every 30 days:

Paid plans come with a 3-day free trial, and yearly billing saves about 30%. The important detail is that the higher PX tiers do not unlock new features: they raise the pageview ceiling. A store with steady traffic on product pages can pass 5,000 icon pageviews in a month, so a growing shop should budget for Icons Pro or Icons Unlimited rather than the $5.99 tier.

One reviewer in November 2024 felt the Free plan label was misleading because they needed a paid plan for what they wanted. Another, in September 2025, said the pricing was still a bit much even after support fixed their issue. Those are two reviews out of 100, but they match the plan table: the free tier is a real starting point, just a narrow one.

Icons and design

Both apps let you build a row or grid of icons with short text, and both tag colors, sizes, borders, backgrounds and custom text in their customization options.

PX is explicit about its library size: more than 1,000 icons. XB describes a rich features and guarantees library without a number, so we cannot compare them on volume. On custom uploads, XB includes them in its free listing, while PX keeps uploads for paid plans. On the PX free plan you pick from the built-in library only.

A few smaller differences appear in the feature tags. XB lists animations and scheduling, which PX does not. PX lists font customization, which XB does not. PX also offers multiple layouts on paid plans, while its free plan is limited to one. XB's listing does not describe layout options, so we left that row open rather than assume anything.

Placement and targeting

Where badges appear matters more than the icons themselves. Payment icons under the add to cart button, a shipping promise in the cart and a security seal in the footer each do a different job.

XB names product pages, header, footer, cart and custom pages, and its tags add homepage and landing pages, with both manual and automatic positioning. PX's tags list a longer set of positions: product, collection, cart, checkout page, search, homepage, landing pages, header, footer, hero section and announcement bar. On pure placement coverage, PX lists more spots.

Targeting is where XB pulls ahead. It offers geolocation targeting, so a store selling in several countries can show local payment logos or a local shipping promise to each region. It also keeps separate desktop and mobile versions of each badge block and lists device-specific display. PX targets by product instead: on paid plans you can show or hide icons based on product tags, which is useful when products carry different guarantees, such as a two-year warranty on electronics and a 30-day return window on clothing. PX does not list geolocation, and XB does not list product-tag rules.

So the practical question is simple: do your badges need to change by country, or by product?

Track record, reviews and support

PX has almost five years of history and roughly twice as many reviews. Its reviews often praise named support agents and quick fixes. It also has some visible negatives: an Australian merchant wrote in April 2025 that the app had stopped working on their site, and three reviews are one-star. A 4.8 average with 94 five-star reviews out of 100 is still a solid record in this category. The newest review we saw on its first reviews page dates from January 2026, so new feedback arrives more slowly than on XB.

XB is under a year old and only has five-star reviews so far, the latest we saw dated October 2026. Merchants from the UAE, Italy, Colombia, Cyprus and India praise its support and ease of use. The flip side of a young app is a short history: 53 reviews in about eleven months is good momentum, but it tells you less about long-term reliability than five years of operation.

On documentation, PX links a help center FAQ from its listing. XB links no website, docs or FAQ, only a privacy policy. Neither listing shows a support email address.

On language, the gap is clear: XB's admin comes in 18 languages, PX's in English only. For a team that prefers working in French, German or Spanish, that is a real comfort factor.

Data access

XB's listing details the data it requests: store owner contact details, products and collections, theme, admin files and locales. PX's listing shows no data access section and links to a privacy page on the PreviewX site instead. Neither request is unusual for a badge app, but if your company reviews app permissions before installing, XB is the one that documents them on the listing.

What neither listing tells you

Neither app publishes page speed figures, so we cannot say which one loads faster. XB does not mention any traffic cap, and PX's listing does not define in detail how an icon pageview is counted. Neither lists A/B testing or badge analytics. If conversion impact matters to you, compare your add to cart rate before and after installing with Shopify's own reports, over at least two comparable weeks.

Three store profiles

A single-country store trying trust badges for the first time

You sell candles in the US and want payment icons under the add to cart button, plus a free shipping over $50 badge. Either app works. XB gets you there for $0 with custom icon uploads included. PX's free plan also does the job if three icons in one block are enough and your product pages stay under 5,000 monthly icon views.

A multi-country brand with different payment methods per market

You sell in the US, the UK and the EU, and the payment logos customers recognize differ by region. This is XB's strongest case: geolocation targeting lets you show different badges to each country without duplicating themes or writing code, and its multilingual admin helps a team spread across countries.

A catalog with very different guarantees per product

You sell furniture and accessories: sofas carry a ten-year frame warranty, cushions a 30-day return. PX's product-tag rules fit this well, together with its 1,000+ icon library and its longer list of positions such as collection pages and search. Expect to pay $19.99 to $29.99 per month once traffic grows.

Moving from one app to the other

Neither app rewrites your theme: both add blocks that you position through the theme editor or their own placement settings. Switching is mostly a matter of rebuilding.

From PX to XB: list each icon block you use, note which product tags drive show or hide rules (XB lists no equivalent, so you may need fewer, broader blocks), download any custom icons you uploaded, then rebuild the blocks in XB. Cancel the PX subscription once the new blocks are live so you are not billed for another 30-day cycle.

From XB to PX: start on the free plan to validate your design, then choose a paid tier based on monthly product page traffic. If you relied on geolocation targeting, plan a replacement, since PX does not list that feature. Remove the XB blocks from your theme before uninstalling to avoid empty containers.

In both directions, check your product page on mobile after the switch: badge rows are a common cause of layout shifts just below the add to cart button.

Going further

If you are still deciding which trust signals deserve space on your product page, start with our guide to ecommerce trust signals that actually work and our look at whether payment icons actually convert. For the bigger names in this category, see Essential Trust Badges vs Conversion Bear Trust Badges, Iconito vs Goat Trust Badges and our roundup of the best trust badge apps.