ReelUp vs Whatmore: which shoppable video app fits your Shopify store?

Two video apps that look alike until you read the pricing grid

ReelUp and Whatmore sit in the same corner of the Shopify App Store: the "Video and livestream" shelf, where merchants go when they want TikToks and Instagram Reels to play on their homepage and product pages with a buy button attached. Both launched in 2022 (Whatmore in June, ReelUp in September), both hold a 4.9 rating, and both import social videos in one click. On a demo store you could swap one for the other and few shoppers would notice.

The differences show up in three places: what each app counts as usage, how much automation you get on top of the player, and how the price climbs once your traffic grows. That is what this page walks through, using only what each developer publishes on its App Store listing and its own pricing or help pages, checked in October 2026.

ReelUp in a few lines

ReelUp is built by ReelUp LTD. Its listing carries the Built for Shopify badge, which Shopify reserves for apps that meet its performance, design and integration standards. The pitch is simple: import any TikTok or Instagram video, then pick from 20+ widgets, including an autoplay carousel, autoplay videos placed right under the add to cart button, and an Instagram-style stories row. ReelUp's help center adds creator credits on UGC, likes and shares on reels, location or language based reels, and a rule that only shows videos tied to products in stock. It has close to 300 reviews.

Whatmore in a few lines

Whatmore covers the same ground with more automation layered on top. Its listing highlights daily auto-sync from Instagram, AI that tags the right products inside each video, Meta Pixel retargeting for ad audiences, and 10+ formats (carousels, stories, sliders, popups, galleries, HD banners). It also lists integrations with the page builders GemPages, PageFly and Shogun. It has close to 400 reviews, but its listing does not show the Built for Shopify badge.

Views versus clicks: the metric that changes everything

This is the single most important thing to understand before comparing prices, because the two apps do not meter the same event.

ReelUp counts video views, and its listing specifies that a view only counts when someone watches for at least 4 seconds. Impressions are unlimited. ReelUp also publishes an "equivalent clicks" figure next to each plan (for example 3,000 views is presented as equivalent to 20,000 clicks), which is the developer's own conversion, not an independent measure.

Whatmore counts video clicks per month, with unlimited impressions on every plan. Its public pricing page does not define precisely what a click is, so if you plan around Whatmore's caps, ask support how a click is recorded before you commit.

In practice this means you cannot line up "3,000 views" against "3,000 clicks" and call them equal. A store whose visitors tap on a lot of videos but rarely watch past a couple of seconds will burn Whatmore clicks faster than ReelUp views. A store with long, engaging tutorial videos that people watch through will do the opposite. If you already run one of these apps, export a month of analytics and look at your own ratio before reading the price table below.

Pricing, plan by plan

Both apps bill in US dollars through Shopify, every 30 days.

The free plans

Whatmore's Free Forever plan on the App Store includes 300 video clicks per month, up to 15 uploaded videos, a homepage carousel, a floating video on product pages, stories, 5 AI product matches per month and 10+ templates. (Its website currently shows 500 clicks for the free tier, so the number may be moving; the App Store figure is what we use here.)

ReelUp's Free plan includes 100 views per month, 10 videos, unlimited impressions and basic analytics. Watermark removal is listed as a Basic plan feature, which suggests the free tier shows a ReelUp watermark.

On paper Whatmore's free plan is the more generous of the two, with more videos and AI tagging thrown in.

Entry paid plans

This is nearly a tie. ReelUp Basic is $29.99 per month for 3,000 views and 100 videos. Whatmore Starter is $29 per month for 3,000 clicks and 100 videos, and adds daily Instagram auto-sync, videos on up to 10 collection pages, 10 AI product matches and 24/7 live chat support. Whatmore also offers annual billing at $278 per year, roughly 20% less. ReelUp's listing does not show an annual option.

Middle and top plans

Here the gap opens. ReelUp's next step is Premium at $99.99 per month for 20,000 views and 250 videos. Whatmore's Growth plan is $79 per month for 15,000 clicks and 300 videos, with unlimited collection pages, HD banner videos, email embedding and a "shop by video" page.

At the top of the App Store grids, ReelUp Elite costs $199.99 per month for 50,000 views and 1,000 videos with dedicated support. Whatmore Scale costs $149 per month for 40,000 clicks, unlimited uploads, unlimited AI matches, A/B testing, advanced analytics, smart retargeting, automatic hiding of out-of-stock products and a dedicated Slack or WhatsApp channel. Whatmore's website also lists a Premium tier at $249 per month (80,000 clicks) and custom Enterprise pricing.

Trials

ReelUp gives 7 days free on each paid plan. Whatmore gives 14 days on paid plans. If you want two full weekends of data before deciding, Whatmore's trial is the easier one to judge.

Feature by feature

Importing videos

Both import from TikTok and Instagram in one click. The difference is what happens next week. Whatmore keeps syncing from Instagram every day on Starter and above, so new Reels appear without you touching the app. ReelUp's listing does not mention automatic sync, so plan on importing new videos yourself.

Product tagging

Whatmore uses AI to match products to each video, with a monthly quota on lower plans (5 on Free, 10 on Starter, 20 on Growth, unlimited on Scale). ReelUp's listing does not describe AI tagging, so you link products to videos manually. For a catalog of 30 products this barely matters. For 800 SKUs and a weekly flow of creator videos, it saves real hours.

Widgets and placement

ReelUp advertises 20+ widgets and specifically calls out autoplay videos below the add to cart button, a placement that keeps the video next to the buying decision. Whatmore advertises 10+ formats and leans on its page builder integrations for custom layouts. Both offer Instagram-style stories, carousels and product page placements. If you build pages with GemPages, PageFly or Shogun, Whatmore is the only one of the two that lists them.

Speed

Both developers make performance claims. ReelUp says its widgets were tested with Google Insights and GTmetrix. Whatmore cites lazy loading and adaptive compression. Neither claim is an independent benchmark, and ReelUp's Built for Shopify badge is the only third-party signal here, since Shopify checks performance before granting it. Whichever app you test, measure your product page before and after; our guide on site speed and conversion rate explains what to look at.

Ads, testing and analytics

Whatmore is clearly ahead for growth teams. Meta Pixel retargeting, A/B testing and advanced analytics are listed (A/B testing and smart retargeting on Scale). ReelUp lists basic analytics on Free and Basic and detailed analytics on Premium and Elite, plus engagement and conversion tracking tags, but no A/B testing.

Reviews apps

Both list Loox and Yotpo. ReelUp adds Judge.me, Whatmore adds Junip. If your reviews already live in one of those, check that box first.

Inventory logic

ReelUp's help center says it shows videos only for products in stock. Whatmore lists automatic disabling of out-of-stock products, but only on the Scale plan. A small store that sells out often gets this protection from ReelUp at a lower price.

Support

Whatmore promises 24/7 live chat from Starter, priority chat on Growth and a dedicated channel on Scale. ReelUp lists premium support on Premium and dedicated support on Elite. Both listings are in English only.

Three stores, three answers

A one-product skincare brand doing creator ads

You post three or four TikToks a week, sell one hero serum and want those videos under the add to cart button. Volume is moderate and most videos are 15 to 30 second demos people watch through. ReelUp fits well: Basic at $29.99 covers 3,000 real views, the below-ATC autoplay widget is exactly the placement you need, and counting 4-second views protects you from paying for accidental taps.

A fashion store with 600 SKUs and a daily Instagram habit

Your team posts Reels every day and tags several items per video. Doing that by hand in any app is a chore. Whatmore's daily auto-sync and AI product matching are built for this, and the Growth plan at $79 for 15,000 clicks with unlimited collection pages is cheaper than ReelUp's $99.99 middle tier.

A brand running paid social at scale

You spend on Meta every month and want to test which video placement lifts conversion. Whatmore Scale ($149) bundles retargeting audiences and A/B testing. ReelUp does not list either, so you would need separate tools.

Switching from one to the other

Neither app lists an import from the other, so migration is a manual job, but a short one if you prepare it:

1. Export or note your current widget placements, which videos sit on which product pages, and your last 30 days of analytics.
2. Install the new app while the old one is still active and recreate widgets on a duplicate theme, not the live one.
3. Reimport videos from TikTok or Instagram directly. Both apps import from the source, so you do not need the old app's files.
4. Re-tag products. On Whatmore, let the AI suggest matches and review them; on ReelUp, link them manually.
5. Publish, then uninstall the old app and check that its app embed and blocks are gone from the theme, so you do not load two video players. Our note on app bloat and speed explains why leftovers matter.

Keep both trials in mind: ReelUp's 7 days is short, so have your videos ready before you start it.

A third option

If shoppable video is only one item on your list next to bundles, upsells and a cart drawer, ConvertX takes a different route. Its Stories module plays shoppable vertical videos (UGC, demos, unboxings) on product pages, inside an all-in-one app that also covers bundles, upsells, cart drawer, sticky add to cart and payment icons. Essential costs $19.99 per month (4 active modules) and Premium $34.99 per month, both with a 7-day trial and no commission.

Be clear about the trade-offs: ConvertX has no free plan, it launched in September 2025 with only a handful of reviews, it does not have the Built for Shopify badge, and its published material does not describe TikTok or Instagram auto-sync, AI product tagging or retargeting. If video is your main growth channel, ReelUp or Whatmore go deeper. If you want fewer apps overall, it is worth a look.

Before you decide

Start with the free plan of whichever app matches your profile above, put one widget on your best-selling product page, and watch two numbers for two weeks: how much of your quota you used, and whether add to cart rate moved on that page. Video is a form of social proof, so it works best on the pages where visitors hesitate most. And if the free tier covers your traffic, our piece on free versus paid Shopify apps can help you decide when upgrading is worth it.