Moast vs Avada Shoppable Videos: which shoppable video app fits your Shopify store?

Shoppable video has become a crowded corner of the Shopify App Store. The big names charge from around $50 a month and up, which pushes many small stores toward younger apps that start free. Moast and Avada Shoppable Videos are two of the most reviewed apps in that second tier. Both launched in 2024, both are rated 5.0, both carry the Built for Shopify badge, and both promise the same thing: take the Reels and TikToks you already have, tag your products, and let shoppers add to cart while they watch.

The similarities stop at the pricing grid. The two apps made opposite choices about what to give away for free and what to charge for, and that decides which one fits your store.

Who is behind each app

Moast

Moast launched on the App Store on May 16, 2024 and has gathered about 350 reviews since then, all averaging 5.0. The developer is listed simply as Moast, with a website at moast.io and a public changelog. On its own site, Moast claims more than 5,000 Shopify merchants and $150M+ in revenue generated through its videos. Those are the company's figures, not independent data.

Moast positions itself as a free shoppable video app first. Its pitch is that small brands should not pay to put videos on their store, and that the paid plan is for growth features: more products per video, advanced analytics, collecting videos from customers, and visibility in AI search tools. It also leans on distribution beyond your storefront, with Shop App publishing and shoppable videos inside Klaviyo emails.

Avada Shoppable Videos (ShopVid)

The second app appears on the App Store as Avada Shoppable Videos Reel, with ShopVid as the developer name and a partner profile based in Singapore. Its documentation lives on docs.avada.io, so it belongs to the Avada family of Shopify apps. It launched on August 8, 2024 and has about 200 reviews, also at 5.0. You will see it called ShopVid, Shopvid or Avada Shoppable Videos depending on the page, and they are the same app.

ShopVid positions itself as a feature-dense, low-cost option. Its free plan is narrow on purpose, and its $12 Pro plan bundles most of what it does: unlimited videos and placements, revenue per video, multiple languages, and a connection to Claude through MCP so you can query your video data by chat. Its standout tools are AI product tagging, structured data for Google video search, and discount codes shown inside the video player.

Pricing: the real fork in the road

If you never plan to pay, the choice is fairly simple. Moast Free lets you place widgets on any page, with unlimited widgets and up to 10 videos per widget according to the listing. You get Reels and TikTok import, basic analytics and Shop App publishing. The catch is one product tag per video and Moast branding on the widget.

ShopVid Free gives you 30 videos, unlimited views, unlimited products per video and in-video coupons, but only one placement, on the homepage, with a ShopVid watermark and a single language. For most stores, the product page is where a short demo or customer clip does the heavy lifting, so a homepage-only plan is closer to a trial than a long-term free option.

If you plan to pay, the picture flips. ShopVid Pro is $12 a month or $118.80 a year. Moast Pro is $15 a month, or $165 a year on the App Store listing (the Moast site shows $150 a year). ShopVid is cheaper either way, and its Pro plan includes things Moast does not list at all, such as AI tagging, in-video coupons and the Claude connection. Moast gives you a longer trial though: 14 days against 7.

One honest note on Moast. Its listing describes the free plan as up to 10 videos per widget, while its website says unlimited videos. We took the stricter App Store wording for our table. Install and check the limit in the app before you build a big library.

Feature by feature

Getting videos in

Both apps import from Instagram and TikTok. ShopVid's docs describe importing by username or by video URL, plus Shopify Files, direct uploads and hashtag sync. Moast imports Reels and TikToks, allows manual uploads with a 50 MB file size on Free and 200 MB on Pro, and adds something ShopVid does not list: collecting videos directly from your customers on Pro, a useful way to grow a UGC library without chasing creators.

Tagging products

This is where ShopVid feels more generous. Every plan allows unlimited products per video, and its AI scans the clip and suggests products to tag. If you have a back catalog of 80 TikToks, that saves real time. Moast tags one product per video on Free and several on Pro, and does not list AI tagging on its App Store page.

Formats and placement

ShopVid documents four widget types (grid, float, story and shop the look) plus basic and highlighted carousels. Floating videos can target product pages, specific tagged products, the homepage, cart, collections or blog pages. It can also build a dedicated Video Studio page, a scrollable feed of your whole catalog. Showing a widget only in some countries or Shopify markets is a Pro option.

Moast keeps things simpler: carousels, pop-ups and shoppable feeds with custom layouts, on any page. It does not list a dedicated video page. If you want story circles at the top of the homepage plus a floating bubble on product pages, ShopVid has more building blocks. If you just want a clean carousel under the add to cart button, both do the job.

Selling inside the video

ShopVid's in-video coupons are a strong point. When you tag a product, discounts that already target it are filled in automatically and shown as pills on the product card, with a Copy code button for codes and Apply for automatic discounts. The docs state this works on all plans. For a store running a Black Friday code or a launch offer, that is a clean way to put the incentive where attention already is. Moast does not list in-video coupons.

Beyond the storefront

Moast wins clearly here. It publishes your shoppable videos to the Shop App, even on the free plan, and lists Klaviyo so you can embed shoppable videos in emails (the site places shoppable emails in Pro). It also lists Judge.me and Loox, and its site adds Junip, Yotpo and Ali Reviews, so it fits stores that already treat reviews and UGC as one system. ShopVid's changelog shows recent Klaviyo and Air Reviews integrations, but its App Store page does not describe them, so we rate them as partial.

SEO and AI discovery

ShopVid adds structured data to each video so it can show up in Google video results. Moast sells GEO/SEO on Pro, framed as getting discovered in AI assistants and AI shopping platforms. Both are reasonable bets; neither app publishes results we could verify. If you care about schema in general, our Shopify schema markup guide explains what search engines actually read.

Speed

Video is heavy, so this matters. Moast states that it loads about 0.85 MB on a page and that videos only load when shoppers scroll to them. ShopVid says it does not slow stores down but gives no number. Both have the Built for Shopify badge, which includes performance checks. Still, run a speed test on your own theme before and after install. Our article on site speed and conversion rate and the one on app bloat explain why a few hundred kilobytes can matter on mobile.

Analytics, languages and support

Both track views, clicks and sales. ShopVid Pro is explicit about revenue and conversion rate per video and ranks top videos by revenue. Moast splits basic and advanced analytics between Free and Pro. Moast lists 31 storefront languages against 21 for ShopVid, and ShopVid Free is limited to one. ShopVid Pro mentions 24/7 live support; Moast's listing does not give support hours.

Three stores, three answers

A new apparel brand testing video for the first time

You have 15 TikToks, a $0 app budget and a theme with a product page that converts poorly. Moast is the better fit. Its free plan lets you put a carousel on product pages right away, and the Shop App bonus costs nothing. One tag per video is fine when each clip shows one product. If videos start pulling their weight, Pro is a small step later.

A skincare store that runs regular promotions

You already pay for apps, you have 60 creator videos, each showing a routine with three or four products, and you run a discount code every month. ShopVid Pro at $12 is the stronger choice. Unlimited tags per video, AI suggestions for tagging the back catalog, and discount pills inside the player match how you sell. Revenue per video tells you which creators to brief again.

A home goods brand built on Klaviyo and reviews

Email drives a big share of your revenue and you use Judge.me for reviews. Moast Pro at $15 fits better, even though it costs $3 more. Shoppable videos inside Klaviyo emails, review app integrations and collecting customer videos all point in the same direction: one UGC system across store, email and the Shop App.

Switching from one to the other

Neither app locks in your videos, because the source clips live on your TikTok, Instagram or computer. Moving from Moast to ShopVid, or the reverse, mostly means re-importing videos, re-tagging products and placing new blocks in the theme editor. Plan for the following:

• Export or list which videos sit on which pages before you uninstall, so you can rebuild the same layout.
• On ShopVid, use AI tagging to speed up the re-tagging step. On Moast Free, remember the one-tag limit.
• Remove the old app block from every template in the theme editor, so no empty widget is left behind.
• If you move to ShopVid, recreate any discount you want shown in videos in Shopify Discounts first; the coupon pills read existing discounts.
• Compare a week of video analytics before and after, on the same pages, before you judge the switch.

Moast also offers free migration from larger tools like Tolstoy and Videowise, which shows the audience it is chasing: stores that want to cut a big video bill.

Our take

These are two good apps aimed at the same merchant, and neither is a wrong choice. The decision comes down to one question: will you pay? If not, Moast's free plan is far more usable, since it works on product pages and adds Shop App reach. If yes, ShopVid gives more selling tools for less money, with Moast keeping the edge on email, reviews and the Shop App. If you are still weighing free against paid apps in general, our guide on when a paid Shopify app is worth it can help. For other options in this category, see Vimotia vs Storista and ReelUp vs Whatmore.