Most Shopify stores leak revenue from the same five places. The cart, the product page, the upsell, the trust gap, the analytics blind spot. ConvertX is built to plug all of them with a single app.

This is the full breakdown of what ConvertX is, what it does, what's inside, what it costs, and where it's going next. If you've ever installed five separate apps to handle conversion on your Shopify store, read this first.

Table of contents

• What ConvertX actually is

• Why a stack-in-one app exists

• The modules that drive revenue

• Widgets and blocks for product pages

• 20+ theme sections, native to Shopify

• Built-in analytics: additional vs influenced revenue

• Plans and pricing

• Installation and setup in under 5 minutes

• What's coming next: the AI Store Builder

• What to prioritize if you're starting from zero

• Who should use ConvertX

What ConvertX actually is

ConvertX is a Shopify app that bundles every conversion module a store needs into one install. Cart drawer, bundles, upsells, video stories, sticky add to cart, trust badges, product widgets, and a full library of theme sections. One app. One dashboard. One subscription.

It runs on every Shopify Online Store 2.0 theme. Installation takes under 5 minutes and never touches your theme code. Modules ship as native Shopify App Embeds, App Blocks, and Theme Sections, which means you toggle them from the theme editor like any first-party block.

ConvertX is built and maintained by a solo founder out of France. That matters more than it sounds. Most apps in the Shopify App Store are owned by agencies juggling 4 to 5 products at once. ConvertX is one product, with one roadmap, shipping fast.

If you're paying $19/month for a cart drawer, $29 for upsells, $15 for trust badges, and $25 for a sticky bar, that's $88/month and four separate dashboards. ConvertX replaces the stack.

Why a stack-in-one app exists

The average Shopify store installs 6 apps. The top 10% installs 13. Each app adds JavaScript to your theme, loads its own CSS, hooks into the cart, fires its own analytics. The result is slow page loads, visual conflicts, broken cart updates, and three apps fighting over which one gets to control the drawer.

It also gets expensive. A typical conversion stack of 5 apps runs $100 to $180 per month. Most of those apps duplicate 70% of each other's logic.

ConvertX was built to solve that. Every module shares the same engine, the same design tokens, the same cart event listeners. Two modules never collide because they're not two apps. They're one.

What you replace when you install ConvertX

Here's the typical app stack ConvertX consolidates:

The modules that drive revenue

ConvertX splits its features into three buckets: modules, widgets, theme sections. Modules are the heavy hitters. They're the ones that directly create revenue or remove friction in the funnel.

Cart Drawer

Replaces Shopify's default cart page with a modern slide-out drawer. Stays on the current page, never sends the shopper to /cart, never breaks their browsing flow. Includes recommended products inside the drawer, shipping protection upsell, custom sections, and a direct path to checkout.

The cart drawer ships with its own analytics view: drawer opens, ATC events from inside the drawer, checkout progression rate, upsell acceptance. If you've ever wondered what percentage of people who open the cart actually proceed, this view answers that.

Bundles

Pre-built offers like "buy 2, save 10%", "buy 3, get 1 free", or fixed product packs. Live directly on the product page through an App Block. The shopper picks the offer, the discount is applied in the cart automatically.

Bundles are the single fastest lever for average order value. A well-built bundle offer lifts AOV 18 to 35% on the products it's attached to. The trick is making the saving feel real without slashing margin.

Upsells

Complementary products or higher-tier variants shown on the product page or in the purchase flow. Different from bundles in one key way: an upsell is one product recommendation, not a quantity offer.

Revenue from upsells is attributed as "additional revenue" in the analytics. That means the dashboard shows exactly how much money the module created that wouldn't exist otherwise. The full playbook on doing this without irritating buyers: how to upsell on Shopify without annoying customers.

Stories

Vertical video stories in the Instagram and TikTok format, embedded directly on the store. Use them for product demos, UGC, customer testimonials, founder messages. The format is familiar, the engagement is high.

Stories are tracked as "influenced revenue". They influenced the buyer's decision, but ConvertX doesn't claim full credit for the sale. The distinction matters and the dashboard makes it clear.

Sticky Add to Cart

A persistent ATC bar that follows the visitor as they scroll down the product page. Sounds basic. The numbers say otherwise. Stores that add a sticky add to cart see 5 to 15% more cart additions on mobile, where the native button often disappears below the fold.

Like Stories, Sticky ATC is measured as influenced revenue, not additional. It removes friction. It doesn't invent the order.

Payment Icons

Visa, Mastercard, PayPal, Apple Pay, Klarna, whichever ones your store accepts. Shown near the buy button on product pages and near the checkout buttons in the cart. Tiny visual cue, real conversion impact. Trust signals matter more on first-time visits than most merchants think. The full case for them lives here: ecommerce trust signals guide.

Widgets and blocks for product pages

Widgets sit between modules and sections. They don't move a buyer through a funnel on their own. They make the product page sharper, more reassuring, more clickable. They drop into the product page through App Blocks, same as modules.

Widgets do not count against your active modules limit on any plan. You can use all of them without bumping up to a higher tier.

Current widget and block catalog

• Product Benefits. Bullet list with icons, summarizing what the product does for the buyer.

• Product Highlights. Feature callouts with visual weight on the product page.

• Stock Indicator. Low-stock urgency cue ("only 4 left in stock") that lifts conversion on scarce SKUs.

• Estimated Delivery Date. Dynamic shipping estimate based on the buyer's location, removes a major checkout objection.

• Trust Icons. Customizable badges like 30-day returns, secure checkout, or free shipping over a threshold.

• Product Badge. Custom badge overlaid on the product image or title (best seller, new arrival, exclusive).

• Social Proof Block. Recent purchase or review counter that builds momentum on the product page.

• Reviews Widget. Customer reviews displayed inline on the product page without needing an extra app.

The catalog keeps growing. New widgets and blocks ship roughly every 2 to 4 weeks based on what merchants request in the support channel.

20+ theme sections, native to Shopify

Theme sections are full layout blocks added directly inside the Shopify theme editor. They're not modal popups or scripts injected into the DOM. They're real Shopify sections, draggable into any page (home, product, collection, custom).

ConvertX ships over 20 sections out of the box, and the library keeps expanding. A handful of examples:

• Testimonials Carousel. Sliding customer reviews with photos and verified labels.

• Image + Text Highlight. Content section with strong visual weight for storytelling.

• Before / After Comparison. Interactive slider for visual products like skincare, home decor, fitness gear.

• FAQ Accordion. Answers frequent objections inline, removes friction before checkout.

• Feature Grid. Three to six product or brand feature blocks, arranged on a clean grid.

• Press Bar. Logos of media that featured your brand ("As seen in...").

• Founder's Note. Long-form section for the brand story and credibility.

• Comparison Table. Your product versus the competition, structured for clarity.

Sections are exclusive to the Essential and Premium plans. They're how you turn a generic theme into something that converts like a custom build, without paying a developer 3,000€ for the same outcome.

Built-in analytics: additional vs influenced revenue

Most Shopify apps stop at "we showed this thing X times". ConvertX measures whether the thing actually made money, and breaks it down two ways.

What gets tracked, per module

Every module reports its own funnel:

• Views. How many times the module appeared to a visitor.

• Interactions. Clicks, hovers, engagements with the module.

• Add to Cart (ATC). Cart additions caused by the module.

• Checkouts. Checkout sessions attributed to the module.

• Orders with additional revenue. Completed orders containing module-generated revenue.

• Additional revenue. Incremental dollars created by the module.

• Influenced revenue. Total order value where the module played a role.

Additional vs influenced: the distinction matters

Additional revenue is direct. It's the money the module invented. A buyer adds a bundle for $42 instead of a $30 single product. The $12 difference is additional revenue from the Bundle module. Without the module, the order would have been $30.

Influenced revenue is indirect. The buyer watched a Story about the product, then bought it. ConvertX doesn't claim the full sale, it logs that the Story influenced the decision. Useful for understanding which modules drive consideration, not just which ones add line items.

The two metrics shouldn't be compared head to head. They answer different questions. Additional answers "what would I lose if I turned this module off?". Influenced answers "what does the customer journey actually look like?".

Cart Drawer Analytics, in detail

The Cart Drawer has its own dashboard tab with metrics no other module needs:

• Drawer open rate (percentage of ATC events that opened the drawer)

• Checkout progression rate (percentage of drawer opens that moved to checkout)

• In-drawer upsell acceptance rate

• Shipping protection opt-in rate

• Cart Drawer additional revenue, isolated from other modules

Most merchants find at least one number here that surprises them. A 90% drawer open rate is normal. A 20% checkout progression rate is not, and the dashboard makes that visible.

Plans and pricing

ConvertX has two plans. Essential and Premium. The Free, Starter, and other tiers were retired to simplify the offer.

Both plans include a 7-day free trial. Both plans include all widgets without limit. Both plans include the full analytics dashboard.

One thing to know about the modules limit: ConvertX counts module types, not module count. Two Upsells equal one type. Three Bundles equal one type. A Cart Drawer plus a Bundle equals two types. This matters when planning what to activate first.

Premium is the right pick if you want the most advanced features as they ship, or if your store is already at scale and the limits feel restrictive. Essential is the right pick if you're still figuring out which modules move your numbers.

Some labels inside the app still say "Pro" instead of "Premium". They mean the same plan.

Installation and setup in under 5 minutes

Step by step:

1. Install ConvertX from the Shopify App Store.

2. Open the theme editor and enable the ConvertX App Embed (one toggle).

3. Open the ConvertX dashboard, create your first module, activate it.

4. For product page modules (Bundles, Upsells, Stories, Widgets), drop the corresponding App Block onto the product template.

5. For theme sections, add them like any native Shopify section through the theme editor.

No code. No Liquid edits. No third-party script injected into your theme.liquid. ConvertX is built natively on Shopify's app architecture (App Embeds, App Blocks, Theme Sections), which means it stays out of the way and is easy to remove if you ever leave.

Compatibility: every Online Store 2.0 theme works. Legacy Vintage themes are not supported, because they predate the App Block system.

What's coming next: the AI Store Builder (June 2026)

The next major release is a one-click AI store builder. Ship date: June 2026.

Here's how it works. You import your products, either from an existing Shopify store, from a supplier, or from a competitor's URL. The AI asks you 5 to 10 questions about your target audience and brand positioning. It then generates a complete store, end to end, with a unique art direction.

Not a template. Not a theme tweak. A custom store with its own visual identity, generated to match the brand you described, with all the ConvertX modules pre-configured for the niche.

This is the part of the agency CRO playbook that costs 5,000€ to 15,000€ when you hire it out. ConvertX is shipping it as a feature included in the app.

If you've ever started a Shopify store and lost two weeks picking a theme, hiring a designer, and arguing with a developer over the cart drawer, this is the version of Shopify you wish existed when you started.

What to prioritize if you're starting from zero

If you just installed ConvertX and don't know where to begin, this is the order that moves numbers fastest:

1. Cart Drawer. Activates immediately, removes the trip to /cart, biggest single conversion lift you can get from the app.

2. One Bundle on your bestseller. Pick the product driving most of your revenue, build a "buy 2, save 10%" offer, watch AOV climb.

3. Sticky Add to Cart on mobile. The native ATC button disappears too fast. Bring it back.

4. Trust Icons and Payment Icons. Five-minute job under the buy button, real impact on first-time buyers.

5. Open the analytics tab after 7 days. Find your one weak number. Fix it before adding the next module.

Pick one. Implement it. Measure for a week. Then move to the next.

Who should use ConvertX

ConvertX makes sense for any Shopify merchant who:

• Is paying for two or more conversion apps that don't talk to each other

• Wants more revenue from existing traffic before spending more on ads

• Doesn't have a developer on staff and doesn't want to touch theme code

• Needs to see whether each conversion tool is actually creating money

• Is launching a new store and wants the full conversion stack from day one

It's not the right pick if you only need one specific feature, like only a sticky ATC and nothing else. A single-purpose app will be cheaper in that scenario. ConvertX wins when at least three modules are in play.

Live demo of all the modules in action: demo.convert-x.app. Full documentation: docs.appconvertx.com.