Dr Free Gift vs BOGO+: which free gift app fits your Shopify store?

Free gift promotions look simple from the outside: a shopper reaches a threshold and a product lands in the cart at zero cost. Behind the scenes, the app you install decides how many rules you can stack, how the offer is displayed and what you pay every month. Dr Free Gift and BOGO+ are two second-tier apps in this space. Neither shows up in most roundups of free gift apps, both hold a 4.7 rating, and both have been on the Shopify App Store for several years. They overlap on free gifts and Buy X Get Y, but they are built around different ideas, and that difference matters more than any single feature.

This comparison relies on the two App Store listings, the Dr Free Gift plans page on the developer's website and the BOGO+ documentation, all checked on November 7, 2026. When a feature is not listed in those sources, we say so instead of guessing. Little-known apps tend to publish less detail than the big names, so a feature marked as not listed may still exist inside the app: treat it as something to confirm with the developer, not as a proven gap.

Who makes these two apps

Dr Free Gift, by Shop Doctors

Dr Free Gift (listed as Dr Free Gift, BOGO Buy X Get Y) is published by Shop Doctors, a developer based in Redmond, Washington, according to its partner profile. The app launched on October 21, 2021. At the time of writing it shows a 4.7 rating from 99 reviews, with the vast majority at five stars and three one-star reviews. The admin is available in English and German.

Shop Doctors builds a small family of cart apps, and the listing names two of them under Works with: Dr Cart Shipping Rates & Rules and Dr Stacked Discounts on Cart. That tells you the positioning. Dr Free Gift is a focused gift and cart goal tool, designed to sit next to other single-purpose apps rather than replace them.

BOGO+, by WizzCommerce

BOGO+ (listed as BOGO+ Free Gift & Buy X Get Y) is published by WizzCommerce and launched on May 2, 2022. It shows a 4.7 rating from 187 reviews, of which 171 are five stars and 7 are one star. The admin is listed in English only. BOGO+ carries the Built for Shopify badge, which Shopify gives to apps that meet its performance and design standards.

Its positioning is wider. The listing headline puts BOGO, free gifts and bundles side by side, and the feature list adds volume discounts, quantity breaks, mix and match and build-a-box bundles. BOGO+ behaves more like a general promotion engine in which the free gift is one campaign type among several.

Free gift mechanics

Both apps add a free product to the cart automatically when a condition is met, and both support classic BOGO and Buy X Get Y offers.

Dr Free Gift goes further on the gift itself. Its listing says the gift can be assigned automatically or chosen by the shopper, and the Pro plan names customer-choice or optional free gifts as a feature. If you want customers to pick one gift among three samples, that is documented.

BOGO+ lists gift with purchase as a campaign type, but its App Store page does not mention letting the shopper choose between several gifts. It may be possible through its campaign settings, yet we could not confirm it from the listing, so we treat it as not listed.

Cart goals and tiers

This is where Dr Free Gift is strongest. The listing describes tiered cart goals based on cart subtotal, item count or product tag, and a progress bar able to display multiple incremental goals. Rewards are not limited to gifts: the Pro plan lists discount code goals and free shipping goals, along with custom requirements for every goal. You can therefore build a ladder such as free shipping at $50, a free sample at $75 and a discount at $100, all inside one bar.

BOGO+ also offers cart progress bars and what it calls a goal order discount, and its listing presents the bar as a way to show shoppers how close they are to rewards. What the listing does not spell out is a multi-tier ladder or free shipping as a reward. If a tiered ladder that includes free shipping is the heart of your plan, Dr Free Gift documents it more clearly.

Bundles, packs and quantity breaks

The balance flips here. BOGO+ lists fixed bundles, multipacks, build-a-box, mix and match, volume discounts, quantity breaks and tiered pricing, plus a price-based unit campaign. If you sell consumables in packs of two, three or six, or want a buy three and save offer on the product page, BOGO+ handles it in the same app as your gifts.

Dr Free Gift does not list bundles or quantity breaks on its App Store page. It is a gift and goal tool. A store that needs both would have to add a separate bundle app, which means a second subscription and a second script on the storefront.

Targeting and scheduling

Dr Free Gift can trigger BOGO by tag, SKU or collection, and its discount management tags include bulk editing and geolocation. The listing adds that offers can be scheduled and that several promotions can run at once, and limited time offers appear among its discount types.

BOGO+ lets rules target products, collections and customer tags, and works with automatic discounts or discount codes. Customer tag targeting is useful for VIP or wholesale gifts, for example a bonus product reserved for tagged repeat buyers. Scheduling is not mentioned on the BOGO+ listing.

Storefront display

The Dr Free Gift Pro plan lists three display formats: progress bar widgets, a floating goals slider and a floating popup covering all goals. It also mentions free products added automatically in the cart and the cart drawer. For a store that wants the offer visible on every page, the floating options are a real advantage.

BOGO+ lists the progress bar and states compatibility with Cart Drawer and Page Builder in its Works with section. GemPages also publishes a help article on using BOGO+ with GemPages, which notes that it only works on product page types and not in the GemPages preview. Floating sliders or popups are not listed on the BOGO+ page.

Compatibility: POS, checkout and page builders

BOGO+ mentions Shopify POS both in its compatibility list and in its promotion rules. If you run a physical shop or a market stall through Shopify POS and want the same offer in store and online, BOGO+ is the one that documents it.

Dr Free Gift lists Checkout and Shopify Admin plus its two sister apps. POS is not mentioned, so do not count on it without asking the developer first.

Pricing

Pricing is the clearest difference between the two apps, and the two models suit very different stores.

Dr Free Gift pricing

• Trial/Dev plan: free, but only for stores still on a free Shopify trial and for development stores. A live store on a paid Shopify plan needs a paid app plan.
• Pro: $9.99 per month, or $107.88 per year. Includes all gift features, progress bars, the floating slider and popup, and discount code and free shipping goals.
• Shopify Plus shops: $24.99 per month, or $269.88 per year. Required for Plus stores, with load-balanced infrastructure and the highest support priority.

The trial length is not consistent across sources. The developer's plans page gives 3 days for Pro and 14 days for Plus, while the App Store listing shows both a 3-day bullet and a 14-day label. Plan on 3 days for Pro to be safe.

BOGO+ pricing

• Free: $0, capped at $500 of monthly revenue generated by the app, with unlimited campaign types and low-priority live chat.
• Basic: $17.99 per month ($194.29 per year), for stores on the Basic Shopify plan.
• Shopify: $27.99 per month ($302.29 per year), for stores on the Shopify, Grow, Advanced or Professional plans.
• Shopify Plus: $77.99 per month ($842.50 per year).

The three paid plans share the same feature list: unlimited campaign revenue, all campaign types, bundles, POS support and high-priority chat. The price follows your Shopify plan, not your usage. No free trial is listed for paid plans.

What this means in practice

A new store can run BOGO+ at $0 and only pays once its offers bring in more than $500 in a month. Dr Free Gift has no free option for a live store, but its paid plan is cheaper: $9.99 against $17.99 at the entry level, and $24.99 against $77.99 on Shopify Plus. Over a year on Plus, that is $269.88 for Dr Free Gift and $842.50 for BOGO+. If you compare like for like, remember that BOGO+ can also replace a bundle or quantity break app you might otherwise pay for separately.

Support and reviews

Dr Free Gift advertises 24/7 AI chat support with human support available, and top priority support on the Plus plan. Most recent reviews praise quick fixes from the team. One August 2026 review complained about a slow response, and some older reviews mention a duplicate product being created for each gift and the lack of a once-per-customer limit, both worth testing if they matter to you.

BOGO+ offers live chat, with low priority on the free plan and high priority on paid plans. Recent reviews praise easy setup and help with customization, with a few negative ones about support or stability, including a June 2026 review headlined as not satisfied with customer support.

With 99 reviews for one and 187 for the other, neither app has the volume of a category leader, so a handful of new reviews can shift the picture. Read the latest ones before installing.

Three store profiles

A skincare brand with one hero product

A small brand sells a serum at $45 and wants to add a free travel-size cleanser above $60, plus free shipping above $80. It does not sell bundles. Dr Free Gift fits: the two-step ladder with free shipping is documented, the floating slider keeps the goal visible on every page, and the bill is $9.99 a month.

A supplement store selling packs

A store sells protein in one, three and six packs, runs buy two get one free on snack bars and wants a free shaker on large orders. BOGO+ fits better, because packs, quantity breaks, BOGO and gifts live in one app. While revenue from these offers stays under $500 a month, it costs nothing.

A shop with a physical counter

A brand sells online and at a weekend market through Shopify POS and wants the same buy one get one offer in both places. BOGO+ is the only one of the two that lists POS support.

Switching from one to the other

Campaigns do not transfer between these apps, so a switch means rebuilding your rules.

1. List every active offer: trigger, threshold, gift product, dates and target collections or tags.
2. Install the new app and rebuild the offers while keeping them inactive.
3. Remove the old app's progress bar or widget from the theme so two bars never show at once.
4. Turn the old offers off, turn the new ones on, and place a test order for each rule.
5. Check that gift products display correctly and have stock, then uninstall the old app.

Avoid running both apps on the same rules, even for a day. Two engines adding gifts to the same cart can stack rewards or conflict with each other.

Further reading

For the setup side, see our guide to gift with purchase on Shopify and our look at whether BOGO offers still convert. If packs are part of your plan, mix and match bundles covers the bundle side, and AOV vs conversion rate helps decide which metric a gift should move. Other free gift matchups: AutoCart vs GP Free Gifts and EasyGift vs CartBot.